Richard (Rick) Thoben, MBA
CEO / Field Sales Representative
Rick was born and raised in Indianapolis, Indiana and attended Southport High School in Indianapolis, Indiana where he participated in three sports and achieved scholastic achievements. Rick is a graduate of the University of Indianapolis with a BS in Business Administration, while he participated as a 3-year letter winner for the baseball team. He also earned a Masters of Business Administration degree from Indiana Wesleyan.
His business career commenced as a Bank Examiner for the Indiana Department of Institutions for 6 years and then he progressed into the insurance industry as a sales representative in the P&C market and group healthcare; in 2006 he transitioned to the senior market. Since 2006, Rick has worked at Humana and Anthem as a “captive” agent—gaining vast knowledge of the industry.
Rick works extensively with businesses and individuals in finding efficient solutions to their insurance needs. He understands the complexities that arise in benefit plans and strives to be an advocate for his clients. Rick enjoys working closely with clients and takes pleasure with the relationships that have evolved over the years.
When Rick is not working, you will find him with his family, enjoying the outdoors, coaching, playing golf and softball, and vacationing in Fort Myers, Florida.
Steve P. Keefe
President / Sales Representative
Steve was born and raised in Indianapolis, Indiana and attended Southport High School in Indianapolis, where he played baseball and football while majoring in English and Culinary Arts. He became an assistant manager for Kentucky Fried Chicken right out of high school and at the age of nineteen began his insurance career with Colonial Life & Accident Insurance Company. He was the Indiana Regional Representative of the Year in 1991 and in 1993 was promoted to Indiana Regional Sales Trainer and then Sales Director in 1994.
His insurance career has spanned 29 years with various insurance companies and positions. He was also the owner of B & C Consultants from 1996-2002, which specialized in employee benefits for small to medium size businesses. He enjoys helping seniors select the “right plan” for them. Steve truly enjoys working for our customers and their families.
Steve is active in his community and has always been involved in philanthropy. He is the President of the Board of Directors of The Martinsville Youth Center and The Carol Cutter Benefit Fund. He is also a former scout for The Pittsburgh Pirates and currently helps Mike Gibbons with The New York Yankees.
When Steve is not working, you will find him with his family, boating, coaching, and playing golf.
Field Sales Representative
Dick joined our team in July, 2015, and brings a lot of knowledge and experience to our Agency. Originally from Sterling, Illinois, Richard "Dick" Merritt recently moved to Indianapolis to be closer to family especially his grandsons. Mr. Merritt received his Bachelor of Science degree from the University of Notre Dame and an MBA from Southern Methodist University.
Dick has held a number of sales positions with Ford Motor Company before becoming owner of Sterling Ford L-M in Illinois for 25 years before selling the business in 2007. He then obtained his insurance license and became a Medicare specialist concentrating on helping seniors to understand all parts of senior health care. Mr. Merritt is continuing his insurance career with Medicare Your Way and looks forward to discussing all aspects of senior health care with our clients.
Field Sales Representative
Originally from Denver, Colorado, Mr. Bruhn received his Bachelor of Science degree and MBA from University of Massachusetts at Amherst. After graduating, Carl held a number of business development and management positions with GE, RCA and Thomson. Arriving in Indy in 1994, Carl played key roles in starting RCA Broadband and the first BioCrossroad’s Company – INCAPS.
After serving one term with Governor Daniels Administration, Carl refocused his business development career in healthcare and wellness. Starting BGI Corporate Wellness Programs, he helped over 3,500 Hoosiers “Get Back on Their Bikes” for fun and health.
Currently, Carl is a business development consultant for Healthiest Employers’ Springbuk service launch. In July 2015, Carl completed health licensing and certification courses, past the state licensing exam and joined the Medicare Your Way team. In his quest and passion to help retiring employees and seniors with all aspects of health care, he is on his way to become a Medicare specialist. Carl looks forward to understanding the needs of our senior clients and providing appropriate solutions.
When not working, you will find Carl with his wife (Annie) and adult children (Matt, Sara and Jake), remodeling his house, playing tennis or cycling.
Joan Thoben, CPA
Joan was raised in Indianapolis, Indiana and attended Ladywood School. She went on to graduate from Dwyer College with a BS degree in accounting. Upon graduating college, she worked as the Accountant at the Indiana School for the Blind and Visually Impaired for 32 years before retiring in 2007.
Joan was married for 36 years, her husband Richard, passed away in 2002. She has two children and two grandchildren.
When Joan is not working, you will find her with the family, watching the grandchildren, volunteering, and now owns a vacation home in Ft. Myers, Florida.
Medicare Your Way LLC
(317) 501-0631 Indianapolis, IN
(317) 372-3070 Martinsville, IN
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